Gregg Elliott Updated:11/2012

A trained policy analyst with an ecology background and more than 20 years experience in natural resource conservation, Ms. Elliott possesses a well-rounded set of skills in communications, including program development, outreach, research, and writing.

Ms. Elliott writes for nonprofits and agencies on the web and in print media, focusing on research and communications that require a synthesis of science and policy.  Additionally, she has developed expertise in online communications and email marketing.


Strategic Communications & Outreach: Achieve specific communication objectives for your organization through outreach to new partners, successful communication campaigns, or professional communications products.  

 

Some Past and Current Projects

  1. Strategic communication planning for NGOs and collaboratives; includes defining mission-driven objectives, timelines, audience analysis and messaging, identifying preferred tactics, tools, and measures of effectiveness.  

 

  1. Creation, management and editing of The Monitor, a thematic monthly newsletter of the Gulf Coastal Plains & Ozarks Landscape Conservation Cooperative.  Campaign open rates consistently above industry average.

 

  1. Coordinated press campaign, using PR Web and partner agency press lists, to launch the Mississippi and Arkansas Conservation Centers - the latter in conjunction with the Arkansas Private Lands Conference.

 

  1. Professional, eye-catching, and thematically organized annual reports showcasing project results and successes.  

 

Web Content Organization, Development & Marketing:  Effectively connect with your audiences through stories written in the appropriate voice, keyword list development, search engine optimization, blogging, and links through client social networks.

 

Some Past and Current Projects

  1. Development of Arkansas Conservation Center web portal topic coverage, organization and layout in collaboration with state and federal agency partners in Arkansas, as well as technical project leader.

 

  1. Research and creation of web landing page content for a variety of websites.  Identify and prioritize the need for additional information, such as in-depth articles covering surface and ground water supply and quality, feral hog management, white-nose syndrome in bats, and a high priority Conservation Reserve Enhancement Program.  SEO for all major content.

 

  1. Revamping, expansion and day to day management of gcpolcc.org content, using the ning platform.  Promote conservation community engagement through an experimental approach to social programs and campaigns.  Track campaign response and web traffic.

 

  1. Creation of customer service surveys to improve online products and report product effectiveness. 

 

  1. Interviewed landowners and stewards to write regular weekly posts on the Private Landowner Network blog, “Keep Working Lands Working” (ghost write) from summer 2010 to summer 2012.  Readership of ~16,000 annually in 1.5 years.

 

                                                                                

Popular or Business Press:  Expand the reach of your organization, idea or product through development of case studies, compelling narratives and informational articles.

 

Some Past and Current Projects

  1. Cover article in The Consultant, magazine of the Association of Consulting Forester, designed to educate foresters about new opportunities in ecosystem markets.

 

  1. Developed an issue of The Link as a new service to members of the North American Wholesale Lumber Association, covering all major aspects of forest carbon offsets in California’s new carbon market.

 

 

White Papers, Synthesis, Analysis:  Clearly convey science-based conservation priorities and policies by developing syntheses of policies, studies or practices or through white papers and advocacy.  

 

Some Past and Current Projects

  1. Research conducted online and through interviews of key organizations to determine the current state of development of markets for forest carbon, nutrient trading, and habitat conservation across the country.  Includes a focus on the tools available for valuation of ecosystem services as well as summary of online portals providing market access to landowners and others.   

 


Contact Gregg Elliott

 

Contact Gregg Elliott

K Gregg Consulting
Conservation Communications Consultant
6990 Parkbrook Lane
Cordova, TN  38018
Phone: 901-385-1293


Service Area

National service provider