The conventional environmental approach uses regulations and litigation to keep people from doing the wrong thing with regard to the environment. EcoResults! rewards people for getting good results: for sustaining open space, restoring ecosystem function, healing watersheds, bringing endangered species back from the brink of extinction, and more.
Conservative estimates put the rate at which privately-owned agricultural land (mostly ranchland) in the American West is being converted to suburbs and sprawl as high as an acre every minute. This includes some of America's most valuable wildlife habitat; i.e., only 12% of the endangered species in the West can be found exclusively on public land. The other 88% exist either wholly or partially on private land.
Also, a significant portion of publicly owned open space in the West is managed as ranchland. Most people don't even know that, with every farm or ranch that is developed, not only do we lose wildlife habitat, open space, and cultural and biological diversity on the private land occupied by that ranch, we lose those same values on adjoining public lands as well. And even more tragic we lose some of our best land stewards too.
EcoResults will make the case that rural land stewards - ranchers and farmers - can be one of the most effective means we have of creating several of the values most in demand by our society - open space, clean and plentiful water, species diversity and abundance, etc. And it will make this case in the strongest way possible, with eye-opening before and after photos of succesful ecological restorations achieved by rural people using the skills and techniques we mostly associate with rural life - stewardship of the land and of plants and animales that live on it.